Seventh Generation products are based on the following principle from the Great Law of the Iroquois Confederacy: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." This company is a leader in effective, green, sustainable, vegan, and cruelty-free products. The company has taken it upon themselves to spread the message that we have a responsibility to think about the consequences of our actions upon future generations and I respect that. Besides their strong ethical business practices, the product works very well. You only have to fill the dispenser 1/2 full. I never have any streaks on my glasses and my dishes are always very clean. The container reads that the product is not meant to be consumed, but it is also not poisonous - a good thing when it comes to a product that will be touching something from which you will be eating or drinking. It's good to have safe products like this if you have pets or children who might accidentally ingest the product.
Posted by newday on December 26 2011 | Verified Purchase
Different composition - milkier than previous product. I think it goes a good job however I am one of those who rinses dishes well before putting them in the dishwasher. Am allergic to most soaps so have to be careful what I was my dishes and clothes with and have had no negative results from thie 7th generation product.
Posted by iHerb Customer on December 26 2011 | Verified Purchase
No awful perfume smell to go along with your drink. The dishes are spotless, and my dishwasher doesn't smell like a perfume company
Posted by iHerb Customer on May 21 2013 | Verified Purchase
i use liquid detergent for smaller loads. I have used it several times, each time approx 20 ml and it cleaned well. Not dissapointed. But honnestly i have found much cheaper detergents (in tabs )for our dishwasher here in lihuanian internet stock.
Posted by iHerb Customer on October 25 2012 | Verified Purchase
I'm not picky about what dishwashing gel I use; they all seem to do the same thing. This one works just fine and has great ingredients.
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