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Reviewer1597868により Sep 16, 2009 に掲載
It's great to know the company behind the stuff we ingest with so much faith. This is also an interesting history of this family-owned company which goes back more than one generation. An American success story.
Humor and Lots of Love
RubiesHealthにより Jan 10, 2013 に掲載
This book not only tells of the ups and downs of a typical family business, it reveals to health supplement users the behind-the-scene struggles between business owner, suppliers, government bodies, media influence, and quite interestingly customers' buying frenzy or sudden lack of. It makes us realize how our informed and responsible usage of supplements affect the cost and supply of these products. With humor, the author also reveals how cheap some supplements really are (e.g. bran). The clear account of cherished past and present employees tells of a company that does business with their heart. I particularly enjoy the humorous poems written by the author's father (esp the one with a little sadness - Twinkies and a Coke). Where else can you find poems on xylitol toothpaste, maple syrup, sprouts, and chlorophyll? Find them all in this book!
beating the odds
KiMaLiにより Apr 30, 2013 に掲載
another iherb freebie, get yours with your next order.
5536595171908109527により Nov 13, 2013 に掲載
thanks for the free book iherb!
Natural - Organic - Wholesome
BeautifulDreamerにより Dec 19, 2009 に掲載
Finally I know what "NOW" stands for! This is a great story about the early days of the "health food" movement, and how the Richard family, founders of NOW, established industry-wide manufacturing practices that are now the standard of the better supplement companies. They are the reason there are "Good Manufacturing Practice."
Reviewer1164325により May 30, 2010 に掲載
I'm ordering "NOW" products for 2 years and it was really nice to know about this company. Reads well. I haven't read all the book but the main parts and I liked the adventure of this family who get several awards and prospered well (1 chance in 200 according to the book that a family business succeeds like them !)
Beating the odds
Reviewer2484936により Jun 14, 2010 に掲載
This is a very interesting and inspiring book. I plan to order Now products more ofter after learning of the integrity of this company.
Reviewer2495873により Jul 02, 2010 に掲載
A faith-based company, very inspiring!
Good story. Beating the odds.
Reviewer2844820により Jul 08, 2010 に掲載
You have to read it. Good story on folks doing the right thing for the right reason.
Nice, interesting read.
Reviewer1376893により Aug 15, 2010 に掲載
Its hard to not want to learn more about now foods after using some of their products and realising the amount of effort/work they put into the excellent quality and low price.